Blekko is a pioneering, human-curated search engine. It is great for ORM – Online Reputation Management. Don’t you sometimes wonder why a certain opinion sticks to your business while others just disappear? Well, it has a lot to do with the working of the search engine. They can make or break your image on the web.

So, if you wish to shine online, you better learn tricks of the trade with search engines. ORM is a crucial element of online business. It is sensitive too. You must handle it with care and intelligence.

The spam filter

Generally, major search engines display each search result that passes through the engine’s algorithmic validity test. At times, your rivals can benefit from this. Those looking out for ways to tarnish your online image can exploit some search engine optimization (SEO) tricks to let false and defamatory information to pass through the algorithms of the search engine. This displays false information about you in search results.

Blekko has made a splendid effort to filter out false information. When you use this search engine to get information on a particular brand, it will render a list of top results sorted out by human moderators. You can expect to get high-quality and genuine information on the brand you are looking for. This technique helps you escape from useless information that only cater to the interests of ill-minded people.

The new search engine also gives detailed figures on search results. You can find links for every result, along with tags that relate to the result, plus other sites, which are hosted on the same IP address. All this assists you to strategize your ORM better.

Blekko’s results, by default, come in pair for each category. You must click on results to spread them out. Thereafter, arrows help you dig deeper into more results. This, undoubtedly, gives you an interesting and innovative web browsing experience.

                                                                            

ORM strategies demand tact and taste

An interesting thing to note about most big search engines is that negative search results, which cease to grab attention of readers, vanish in due course. The search engines’ systems recognize them and tag the websites as useless. They stop ranking them among the top. So, you don’t get to see them, particularly in the top 10 search results. Classic ORM strategies are said to work in an effective manner against negative websites.  

However, there lies a small glitch. Blekko’s search results may not allow negative results to vanish that easily. As mentioned earlier, this engine uses human moderators to sort out reliable search results. So, a website that appears reliable to the human moderator, but gives false or negative information about you, would still pass on the search result page.

Yet, you cannot call this as a drawback of the search engine. Ponder into the matter and you will find that this serves as a great chance for you to strengthen your ORM efforts. This is because, if Blekko keeps your negative result for long, then it also gives you tools to outwit the strongest of negative result source and regain your lost reputation - something that big engines don’t.