Black Hat SEO Techniques Are Ineffective On Blekko

The Internet has changed the way we think, act, and go about our daily activities. Accessing information had never been easier, as just with a few clicks of your mouse button, you can browse through millions of web pages to find information on a wide variety of topics. If you want to know about anything, all you have to do is open the home page of a search engine like Blekko and type your query in the specified box. These Internet search engines are special sites on the net that are designed to source information from other sites. Search engines search the Internet for the words typed in the search box and present the information to the users. A majority of search engines make use of algorithm equations to find information. This, however, makes them susceptible to human influence, as some organizations use search engine optimization techniques (SEO) to increase their website rankings.

How search engine optimization works?

There are possibly billions of web pages on the World Wide Web, which makes it extremely difficult for a website to get noticed. A lot of website developers find to their dismay that their site is not attracting enough visitors despite the presence of relevant and meaningful information on their website. One good way of increasing traffic to your website is by trying to increase a higher ranking on search engine return pages. It is often seen that a website despite having exciting photographs, useful links, and high-quality information is not visible on search engine results. On the other hand, inferior sites get a higher ranking which may induce a user to visit them. Under such circumstances, you have to devise methods of showing to the search engines that your site enjoys higher ranking.
 
This is where search engine optimization (SEO) techniques come into play. This technique is used by websites developers and owners to improve his or her site's SERP position. However, new-age search engines like Blekko cannot be manipulated this way, owing to high degree of human involvement.

Black Hat SEO Techniques

There is no dearth of unscrupulous people in the world who believe that nothing succeeds better than success. People are increasingly turning towards Internet for finding relevant information. The Internet has become a huge industry, and websites owners and developers do not want to let pass the opportunity of minting some healthy profit. Webmasters use keyword stuffing to draw the attention of search engines. Others use irrelevant keywords to improve their rankings. They find which keywords are most popular and put these keywords on their websites. For example, during the 2012 presidential election, many websites put words like Democrats and Republicans on their web pages despite being not even remotely connected with news or politics.

Such websites are punished by search engines, but this does not deter them permanently as the risk is too low and the rewards are too big. This is where search engines like Blekko can be of great use. They deliver results keeping the experience and preference of their users in mind. This makes them immune to SEO manipulation and enables them to deliver high-quality results from quality sites.